While I'm working toward making my first million, I encounter my first major milestone.
I haven't sold a single item yet. In desperation, I turned to Scott for some advise, then read through few marketing books in search for answers. Here are the lessons:
Scott's Advise: (creator of
www.hawkee.com)
- Free shipping
- Coupons
- Relative title and key words
From the publications:
- Define objectives and audiences
- Target search engine
- Ferret out your competitors
- Associations, affiliations, and partnerships
- Measure everything
6 c's to generate repeat traffic:
- Content
- Currency
- Consistency
- Credibility
- Convenience
- Clarity
Above outlines are self-explanatory. I prefer to go in details and see which points are valid when I actually make some sales. In meantime, what do you guys think? I would love to hear from you and your experience in online marketing.
1 comment:
# Define objectives and audiences
# Target search engine
You're selling pretty random stuff it seems. Also, the categories that you have them under are pretty vague as well. Maybe subcategories and better organization are in order?
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